Thursday, July 29th, 2010

Intelligent Advertising

Right at Your Fingertips

Advertising is expensive and you absolutely must know what is working and why.

Consumers are not spending money the same way they used to. They shop differently today than they did even 2-3 years ago. Yet many companies haven't changed the way they advertise. They continue to advertise (just like they have in the past) in newspapers, magazines and television - wasting the majority of their advertising dollars.

These traditional advertising mediums cannot deliver the traffic to businesses that they were once able to. 82% of small business owners use the internet search engines like Google and Yahoo. 49% of small business owners use Internet Yellow Pages. If you are a business owner, you can relate to these facts.

People are buying on the internet now

Business owners know their customers are using the internet more than ever. And yet only 9% of small business owners are satisfied with their online marketing. A startling 78% of small business owners spend less than 10% of their advertising budget for online marketing. Even more surprising is that 30% do no internet advertising at all.

Years ago people wondered if the internet would even make it. They wondered if it might flop because all they could do was  send emails and what's so big about that? Look how far we've come.

Today, if your business is not on the internet, it is likely that you are unwittingly dooming your whole business to failure.

At some point your competitor will come along and sell the product or service you are offering, and they will be doing it online. They may use a coupon or a online special and since you're not there, the customer can't find you so you are no longer competing for their business.

Instead of waiting and that happening to you, why don't you get ahead of the curve and do that to your competition?

The internet marketing services we can provide can make that happen.

Ray Smith